SMART Goals: How to Set Smart Goals

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SMART goals are goals: Specific, Measurable, Achievable, Relevant and Temporary!
SMART goals are goals: Specific, Measurable, Achievable, Relevant and Temporary!
Excel Spreadsheets

How many times have you already defined goals after making your planning but were not reached? For you not to throw your planning in the trash it is necessary to build your goals in an intelligent way. For this you can use the SMART goal building method.

Go back to:
What is and how to do strategic planning?

You can check out the video version of this post by watching the video below!

What are SMART Goals?

SMART goals are goals built in order to consider 5 attributes: S (Espected), M (Munsatisfactory), A (Atingible), R (Relevating) and T (Temporal).

SMART Goals: How to Set Smart Goals

Let's explain each of these attributes below:

S (Specific)

The first element to building a good goal is to consider it to be specific. Escape from bad interpretations, both on your part and on the part of your team and specify as much as possible your goal. Let's look at the following example:

Wrong goal: Sell ​​more

This goal is non-specific because it can mean many different things depending on who interprets it. To get away from this mistake, when building your goal, try answering the following questions:

  • What do I want with this goal?
  • Who is responsible for it?
  • Where should it be held?
  • How will it be beaten?
  • Why does it exist?

SMART Goals: How to Set Smart Goals

So we can leave our goal in a much more specific way than it was before.

Meta Specific: My Marketing Team Will Increase Online Sales On Our Site Because We Want To Increase Our Online Presence.

  • What do I want with this goal? Increase Online Sales
  • Who is responsible for it? My Marketing Team
  • Where should it be held? Online
  • How will it be beaten? in our Site
  • Why does it exist? We Want To Increase Our Online Presence

SMART Goals: How to Set Smart Goals

M (Measurable)

Already Peter Drucker, one of the gurus of the Modern Administration, said that what can not be measured can not be managed. Therefore, after specifying our goal we should be able to measure it. To make your SMART goals you must answer the following questions:

  • How much is the expected result of my goal?
  • How long will it take to complete it?

Continuing to build our goal from the previous example, we will have a result something like this:

Measurable Goal: My Marketing Team Will Increase Online Sales at 200% on Our Site in the first quarter of 2016 because we want to increase our Online Presence.

  • How much is the expected result of my goal? Increase of 200%
  • How long will it take to complete it? 3 months (First Quarter of 2016)

bullseye

A (Available)

It is no use constructing a goal that is impossible to achieve. The effects of this goal will be devastating for you and your team, who will be discouraged from running after hitting it. Therefore, when building your SMART goals, it is extremely important to leave the goal measurable but so that its numbers can be attainable.

Our Example Goal - My Marketing Team Will Increase Online Sales at 200% on Our Site in the First Quarter of 2016 because We Want to Increase Our Online Presence - It is extremely difficult to beat if we consider that it is necessary to grow almost 67% per month in just 3 months to hit this target.

To build an attainable goal you must:

  • Analyze your history and tell if the goal is achievable
  • Talk to the team / person responsible and check if the goal is doable

Let's say that in our example, looking at the history, we saw that it would be impossible to reach that number of 200% even more in the first quarter. So we reworked the goal for her to look like this:

Target Attainable: My Marketing Team Will Increase Online Sales at 20% on Our Site in the first half of 2016 because we want to increase our Online Presence.

SMART Goals: How to Set Smart Goals

R (Relevant)

A goal, to be relevant, should directly impact your business so that you can easily prove that it has brought some sort of result. Some examples are:

  • Increase In Billing
  • Increase in Number of Clients
  • Decrease in Costs

So, look at the important numbers in your business and try to link a goal to some of those numbers. Be careful about goals that are not relevant and get you nowhere. Every goal to be beat must be justified with some number important to the operation of the company. So, do not forget: SMART goals should be relevant and impact your business.

In our example we can easily link our goal to the objectives of the company as: Increased Invoicing and Increased Number of Customers.

SMART Goals: How to Set Smart Goals

T (Temporary)

A goal with no deadline is a goal that will never be beaten., so always associate a goal with a period of time that it should be accomplished. If you have followed the steps correctly, in the very step of setting the goal as measurable you should already have set a space of time to accomplish it.

In any case, review the goal with the team / person to stick to it and make sure the deadline is consistent with reality. And never forget: Although the goal has a fixed number to be beat, such as selling R $ 100.000 of a particular product, always leaves a deadline.

In our example - My Marketing team will increase Online Sales by 20% on Our Site in the first half of 2016 because we want to increase our Online Presence - the deadline is well defined and the target must be beat by the end of the first semester.

SMART Goals and Goals Worksheet

Now that you understand how the SMART methodology works, put practice into practice and improve the structure of your goals by engaging and focusing your team on what matters most to the business with our SMART goals and objectives sheet. You can download a free demo version before you buy!

SMART Goals: How to Set Smart Goals

Excel Spreadsheets

20 COMMENTS

  1. Good afternoon.
    Excellent content, I downloaded the free spreadsheet, but at the moment I will not buy, but in the future I will acquire.
    Congratulations!

  2. I had read other sites and blogs in an attempt to build my smart worksheet but none of them explained as well as you! Congratulations! And thanks for the help!

  3. Thanks for the tip Camila, I'll let the jabá pass this time haha ​​=]

  4. Hi Livia, it will depend a lot on the reality of your company, what matters to them and what kind of campaign we are talking about. In our case, for marketing campaigns via adowrds, we usually measure ROI, CPC, CPL, and CPA (cost-per-acquisition).

  5. I loved it! Quite clear, with examples, from there anyone can apply their needs.

  6. Thanks for the message Diana. If I can help with any questions, just talk. Hugs

  7. The text breakdown is very clear and objective and makes it easy to understand what smart targets are, but the overall examples considering all the smart features would also help a lot.

  8. Hi Maria, in general you have to think about different possibilities that can make the company to improve sales. The strategies can be the most varied:
    - investing in lead acquisition
    - direct adwords to product page
    - social networks (facebook ads or insta ads)
    - better manage sellers
    - investing in software or sales consulting
    - work better on customer success (service)

    anyway, these are just a few examples

  9. Imagine that you are the commercial director of a team of 14 photocopying machine vendors. Some sellers routinely outnumber the monthly sales target, but not all of their salespeople do. In fact, some elements of the team can not even reach the target.
    After a meeting of the company's board of directors, the main objective of the current fiscal year was to increase the monthly sales in 25%, since the company just invested 450.000 € in an aggressive Marketing strategy.

    How would you build your team's business goals, in order to achieve that 25% increase in sales? Give practical examples of how you would build them, and how you would put them into practice.

    How would you set these goals?

  10. Hi Marlus, actually the text states that in A, the goal of 200% is very difficult to achieve and so, the final proposal, still in A is an increase of 20%. Then in T, it only rescues this value showing how to analyze the same in time

  11. Look, is it kinda bad to understand, in "A" reports the increase of 200% in the first quarter, and in the "T" increase of 20% in the first half? very strange.

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