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Daniel Pereira

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Daniel has been working in business management since 2002, when he began his career at the PUC-Rio Incubator. With passages by IBM and Assespro-RJ, it has always been linked to new technologies and business models. Daniel is the founder and CEO of LUZ.
How digital marketing came about

How Digital Marketing Appeared

The term digital marketing first appeared in the 1990s, but has its roots in the mid-1980s, when SoftAd Group, ...

This is not a post. It is a toolbox of ...

Technology is increasingly making our lives easier, especially when it comes to the corporate environment and the need to optimize the management system. Believe,...

Appropriate management tools for team leaders

More and more we realize that leading teams is more than a task. It is a true mission, one of the most important, perhaps the greatest within a ...

To-do list: how-to, methods, and tools

In a corporate environment, one of the key management and productivity strategies is to invest in organizational methods, such as task control ...

5 tools for financial management that can help your company

In moments of crisis, we realize that companies with good financial management tend to feel less. Already small, medium and large businessmen who do not practice good ...

Customer relationship: 4 worksheets to help you with this task

Customer Relationship Management, known as CRM (Customer Relationship Management) is a technique used by large companies to manage their ...

Learn how to make your business grow with quality

To make your company grow it is essential to carry out production planning and control. They guarantee a working harmony within ...

Learn how data analysis can help your business to ...

Data analysis is an essential task for great leaders. Managers who use this tool frequently are more prone to growth ...
Business model

The Difference between the Business Plan and the Model of ...

In this LUZ.vc video, Daniel Pereira explains the difference between a Business Plan and a Business Model. Video Transcript: The business plan is a ...