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Daniel Pereira

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Daniel has been working in business management since 2002, when he began his career at the PUC-Rio Incubator. With passages by IBM and Assespro-RJ, it has always been linked to new technologies and business models. Daniel is the founder and CEO of LUZ.
How digital marketing came about

How Digital Marketing Appeared

The term digital marketing first emerged in the 1990 decade, but has roots in the mid-1980 decade, when SoftAd Group, ...

This is not a post. It is a toolbox of ...

Technology is increasingly facilitating our lives, especially when we refer to the corporate environment and management system optimization needs. Believe,...

Appropriate management tools for team leaders

More and more we realize that leading teams is more than a task. It is a true mission, of the most important, perhaps the greatest within a ...

To-do list: how-to, methods, and tools

In a corporate environment, one of the key management and productivity strategies is to invest in organizational methods, such as task control ...

5 tools for financial management that can help your company

In moments of crisis, we realize that companies with good financial management tend to feel less. Already small, medium and large businessmen who do not practice good ...

Customer relationship: 4 worksheets to help you with this task

Customer Relationship Management, known as CRM (Customer Relationship Management), is a technique used by large companies to manage the ...

Learn how to make your business grow with quality

In order to make your company grow, it is fundamental to carry out a production planning and control. They guarantee a tuning of work within ...

Learn how data analysis can help your business to ...

Data analysis is a must-have task for great leaders. Managers who use this tool are often more likely to grow ...
Business model

The Difference between the Business Plan and the Model of ...

In this video of LUZ.vc, Daniel Pereira explains the difference between a Business Plan and a Business Model. Video Transcription: The business plan is a ...