Start Management in Practice

Management in Practice

It is no use knowing theories of business administration and not knowing how to apply them in practice. In this category of Blog LUZ we try to show the use of methods in the day-to-day of business management through our spreadsheet.

Five tips on how to retain customers

Five tips on how to retain customers

If we had to choose which would be the greatest wealth within a company, regardless of its size or segment, we would not think twice: o ...
Active and passive customer prospecting: understand the differences

Active and passive customer prospecting: understand the differences

Have you heard of active and passive customer prospecting? These are two different ways to win new customers for your business. However, ...
Everything a good leader must know before leading a team

Everything a good leader must know before leading a team

Do you know the role of a leader? And how should he act? Well, answering these questions is still a very complex task, ...
5 Tools For Writing Effective Business Emails For Top Management

5 Tools For Writing Effective Business Emails For Top Management

E-mails are essential for effective communication within an organization. It can be used to transmit official or confidential messages between high ...
Use this top level tool to check how readable your content is

Use this top level tool to check how readable your content is

According to the policies implemented by Google, sites that acquire high levels of SEO work hard in providing content. Some brands ...
Marketing for dentists: 4 strategies for success

Marketing for dentists: 4 strategies for success

In a country like Brazil, which has almost 300 thousand dental professionals, it is important to find ways to stand out in this ...
Office suite: The basics you need to know

Office suite: The basics you need to know

You have probably participated in some selection process in which one of the requirements was to have knowledge of the Office Package, right? Have you ever imagined ...
Death by Powerpoint - How to avoid

Death by Powerpoint - 5 Tips to Avoid

Death by Powerpoint was a term introduced by David JP Philips in his talk at a TedX Talk event called "How to avoid ...
Simplified Project Management

How to Manage Small Projects

In 2016 I took on a new role in my company that had, among other duties, that of implementing a PMO - Projects Management Office, or ...
Excel Spreadsheets