Questions about business social media management? Read our article!
Social networks have become part of our lives. It is difficult to find someone today who is not present in at least one social network. They are used as a relationship tool, as a source of information and entertainment and also as a way to find products and services.
For this reason, the presence of companies on social networks has become practically an obligation for a business success. In addition to being a way of attracting new customers, social networks are an excellent relationship channel between brand and consumer.
In this article we will talk about the social media management process and show the steps for an efficient management that works positively on the image of your company and its relationship with customers. Check out!
What is social media management?
To be successful in an environment as dynamic, complex and hectic as social networks requires organization and planning. THE social network management it is the process responsible for that.
It is there that the strategies used in these communication channels will be defined, from planning posts, producing content to monitoring data and analyzing the results obtained.
Strategies for efficient social media management
1- Define your persona
The first step towards an efficient social media management is to know and understand your customers and the scenario where they are inserted. Knowing your ideal client, that is, your person, you can determine the content to be produced, the tone and style of the content and understand where your persona seeks your information and how you want to consume it.
2- Define which social networks are ideal for your business
Many companies think that the ideal is to be present in all social networks. But it is not really so. Social networks are diverse and each network has its particularities.
What works on Facebook may not work on Instagram. Your audience may be on YouTube, but not on Twitter. For this reason it is important to check which social networks are best for your business.
3- Planning digital strategies
After understanding who your ideal customer is and which are the best social networks for your business, it's time to plan digital strategies. At this stage, you need to keep in mind the main objective that your company wants to achieve with the digital marketing industry, specifically with the social media marketing.
With that objective in mind, the time has come to outline strategies. Here, points will be defined such as editorial line, action schedule and types of publications, for example.
4- Execution of digital strategies
After the planned planning, it was time to execute it. In the execution we will have 3 main parts: content production, ad management and interaction with users.
- Content production: O content marketing, often worked together with the Inbound Marketing, is one of the most efficient strategies today. Producing content that is relevant and attractive to the consumer is not an easy task.
From a pre-defined editorial line, you and your team must produce content that represents your brand. These contents need to be adapted for each social network and consistent with the products and services offered.
- Ad management: On social networks it is difficult to make the content produced have a good organic reach. For this reason, many networks offer the option of sponsoring publications, that is, investing a amount so that certain content reaches potential customers easier. Good social media management needs to have campaigns with a good balance between organic and paid posts.
- Interaction with users: Social networks have changed the relationship between brand and consumers. For efficient management it is essential to maintain close contact with your customers and prospects. Always answer questions, suggestions and especially complaints.
5- Monitor data and measure results
Monitoring social media means tracking the numbers of views, shares, likes, comments, messages and other data that show how your audience is engaging.
Most social networks make this data available for interpretation. There are also specific tools that report on social networks (Instagram reports ou Facebook reports, for example) with these data already organized, which facilitates their analysis.
With the data in hand, it's time to measure the results, that is, check if they match the planning done initially. With this measurement, you and your team are able to clearly know what went right or not in your strategy and from then on plan safely the next steps that your company needs to take on social networks.
Any questions about this social media management process? Leave your comment and we will answer you.