Owning your own business is the dream of many Brazilians. However, there are many doubts on how to make a good investment and have prosperous results, even more so in an increasingly competitive and demanding market.
According to data from the Brazilian Institute of Geography and Statistics (IBGE), about 60% of new enterprises close in less than 5 years, mainly micro and small companies.
The high mortality rate of MSEs is due, among many factors, to the lack of adequate planning so that the investment has sustainability and scalability.
Therefore, being an entrepreneur goes beyond having initial capital and willpower. It is necessary to take risks, to have organization and the most important: to know how to keep the company active, so that it does not close its doors in the first years.
1. Define the first steps to invest
When starting their own business, many entrepreneurs face several doubts, even when they already have some market experience. The main difficulties are:
- Lack of money to start the company;
- Not knowing what type of business to set up;
- Fear of risk and failure;
- Ignorance about business plans.
So it is important to write everything down and define the first steps to invest - including, a proper planning, with complete information, so that the entrepreneur can overcome the difficulties described above.
2. Don't be afraid to take chances
Many people believe that to start a new business you need to have a large amount of money.
But, this is a myth! It is possible to start with little investment, but it is necessary to overcome the fear of failure.
Entrepreneurship is a gamble, so it can be a successful business or not. Therefore, it is recommended:
- Verify exactly the amount of money to invest;
- Analyze business expenses and potential earnings;
- Get information about gestão financeira;
- Define the main objectives of your business.
Currently, the advancement of technology has made it possible to open many inexpensive developments, that is, with little initial investment.
For example, it is possible to open a personalized sports tracksuit, made to measure, without the need for a physical store.
With the internet and the expansion of e-commerces, many entrepreneurs have discovered the facilities of an online business, mainly cost savings and low investment value.
3. Take on what you know
One of the most common mistakes in entrepreneurship, especially with beginners, is investing in a business out of passion and / or hobby, without conducting a good market study.
For example, enjoying cooking on the weekend does not mean that you will succeed in opening a restaurant.
Therefore, it is recommended to invest in sectors that the entrepreneur already dominates and knows.
This will be of great help when planning expenses, set prices, research the competition and know the target audience.
4. Define your target audience
The target audience is the key to a successful business. After all, a customer looking for a commercial facade cleaning it is not the same as a network of housekeepers for homes.
Because of this, in addition to defining the type of product / service you want to sell, it is important to take into account the profile of the main customers - that is, to whom you want to sell.
Basically, the target audience is defined with a market research, verifying the following characteristics of potential customers:
- Age group;
- Monthly earnings;
- Love status Single
- Social level;
It is also necessary to check if your business is B2C (Business to Costumer), ie for the final consumer, or B2B (Business to Business), which it provides to other companies.
An enterprise of industrial wooden box it will most likely be a B2B business, so the type of target audience is also different.
5. Have a Business Plan
O Business plan it is a non-mandatory document, but fundamental for any type of enterprise.
With it, it is possible to define and write all the steps to initiate an investment, as well as financial planning, company objectives, product characteristics, definitions of the target audience and even the marketing strategies.
For example, a business plan for a business that offers the service of transparent sticker printing may contain investment details, including expenses with professionals, with materials, supplies and equipment.
Thus, the entrepreneur already has an estimate of financial control, checking possible strategies that can contribute to the profit of the business.
It is important that the Business Plan is detailed and objective. That way, before you even get your hands dirty, you can get an idea of what the investment will look like.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content about various segments.