Digital marketing is the modern version of marketing, much more convenient and accessible compared to the conventional and traditional version. In recent times, all the major industries in the world have adopted the digital marketing industry to advertise your products and services.
It does not matter which company, product, brand or sector. However, if you have the wrong audience in mind, conversions are unlikely to occur. In 2020, the following points are what will make you a successful digital marketer.
1. Voice search
It is all too evident that voice research is the latest technological breakthrough in vogue among people. It is much more convenient than typing and, for that reason, more and more people are getting used to it.
However, voice search also has some cons, the main ones being for SEO. In order to maximize your resources, you can and should use beneficial tools, such as website checker.
For your site to appear in search engine results, you must include friendly keywords for voice search, so that Google will extract it when people search for it.
2. Responsive Web Design
Reaching customers via mobile is more or less the standard now, and that will last for the next decade. Adapting your website to the screens of mobile devices is one of the fundamental steps of digital marketing. The only way for this work to be successful is through a responsive web design.
With responsive programming, you can automatically make your site conform to the screens of all mobile devices. This means more than one format, with tablets and the increasing use of smartwatches.
3. Micro Influencers
The “influence” of social media is now a product and, for that reason, significant. Rather than competing with global companies for top influencers, small and medium-sized companies are choosing to work with influencers small and medium size.
Micro Influencer is a term that we find more and more lately. Micro-influencers also tend to have a better rate of involvement than the most popular influencers.
Think about it: because they have fewer followers, they can dedicate more personal time to each one. In addition, it is easier to specialize in a niche with micro-influencers, as they usually represent the niches themselves.
Um Adweek study revealed how effective micro-influencers are. Categorized as accounts with about 30.000 followers, micro influencers were 60% more involved, in addition to being 6,7x more economical than influencers with more followers.
The traditional forms of marketing in which brands used to send successive messages to customers are out of fashion and now most people silence or block advertising numbers from being harassed by unpleasant and irritating advertising messages.
As a result, personalization is the right solution to intrigue customers and keep them interested in your marketing messages.
Personalization is not limited to referring only to the name, but with the help of AI and the data collected through it, you must select terms that are relevant, with which people can relate. They can be according to the situation, festival, season and other things.
5. Talk to Generation Z on your own terms
Last but not least, marketers in 2020 are welcoming the latest group of consumers, the Generation Z. Those who were born shortly after the turn of the century are now turning 18 and joining the mass workforce. Some sources say that generation Z will represent 40% of all consumers in 2020.
Among other things, marketing for generation Z means a marked change in the way you style your content. The younger market is also the most peculiar, with tastes that may seem strange if you are used to marketing to Boomers or Generation X.
If Generation Z is one of its main markets, here is a quick list of its main values:
- Authenticity - having grown up online in the age of misinformation, Generation Z is very sensitive to authenticity and can smell scams a mile away - avoid overly promotional approaches and opt for transparency.
- Privacy - privacy concerns rank very high among Generation Z; therefore, you will earn more by respecting your data than by using it against them.
- Diversity - the most diverse generation still appreciates the diversity reflected in the videos and images they watch online.
- Sense of humor - Gen Z's humor has been described as "absurd", and other less polite euphemisms. So, if you don't understand it, hire someone who does.
Marketers note the similarities between the Z generation and the Millennials, but as the generation Z market matures in the coming years (in many ways), we expect more significant differences to emerge.
Digital marketing will be at its peak in 2020 like never before, and all marketers need to update their strategies and tactics by incorporating the latest technology and ingenuity to win the race.