How to Use a Spreadsheet to Measure Your Digital Marketing and SEO Data

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How to Use a Spreadsheet to Measure Your Digital Marketing and SEO Data
Excel Spreadsheets

Analyzing Digital Marketing and SEO data can be tricky if they are messy and in complex reporting. With the use of the spreadsheet, this process can be facilitated and helps boost the results.

Disclosing a product or service online requires follow-up to see if results are being achieved, so it is critical to have Digital marketing and SEO.

There different ways of doing the analysis. On some sites it is possible to view the information, however, they are not usually complete and the period is restricted.

However, when using the worksheet the period analyzed may be longer and you have the facility to include the indicators you want by making a custom material.

To use it and measure the Digital Marketing and SEO data in the best way, you can follow some rules.

Understand how the worksheet can help

The first thing is to understand how the worksheet might be useful. Think about how you would analyze the data without it, and how you could have the visualization made easier by adopting this feature.

Find out what functions can be used as the dynamic table, graphics, filters and others that allow you to analyze only the points you want.

If you do not have a thorough knowledge of how to assemble the Excel table with data from Digital Marketing and SEO, you can opt for a readiness or take a course on the subject before you start handling it as this prevents information from being lost.

Organize Digital Marketing and SEO Data

Before starting the worksheet, you need to know where the information will be consulted, what data will be used, and the manner of extraction.

This can be done manually but it takes a lot of time. Ideally, there is a way to import the data and then insert it into the worksheet as this will save time and also prevent human typing errors.

Analyze the results

To do the analysis of results it may be easier to create graphs and scales that are visually easier to understand and speed up this step.

Choose the most appropriate graphic for each of the analyzed Digital Marketing and SEO data.

Once you have made it easier to view, choose the time period to be analyzed and see which data you want to compare.

Follow up by analyzing whether there was growth and whether marketing strategy is bringing the expected results.

You can identify the times when there were failures, for example, with less page viewing or low lead generation.

In this way you will be able to have a very complete analysis of the whole strategy that is being followed and to program the future ones.

Work with more than one spreadsheet or tabs

You'll need to check different Digital Marketing and SEO data in your spreadsheet, so it may be easier to segment your view and assembly.

If you wish you can choose to have a worksheet just to analyze SEO, you can see the number of visits, pages visited by users, time on each page and others.

For another strategy, for example, those of social networks, one can work with another worksheet or tab since it will use other indicators, such as cost per like, scope of publication, etc.

The same rule can be used for other marketing strategies, because this way you can follow the results of each one without having a visually polluted graphic.

The worksheet for analyzing Digital Marketing and SEO data is a great ally of business strategies and to help in the results needs to be understood and well crafted.

That way you'll be able to get the site to be at the top of Google and that the investment will be low near the return achieved.

Source: SEO Portugal

Excel Spreadsheets

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