Working with event management it is not easy, although many people believe it is. After all, for each one-day event that is organized, there are at least a few weeks or months of planning.
However, it is a fact that there are some tricks and ways to prevent an event from being canceled or to ensure that it is a success.
Want to know how to improve your event management and ensure more chances to have a successful conference or party? Then see our tips below!
1. Understand how to attract visitors to your event
An event needs an audience if it wants to exist and remain an option for years to come, months or weeks. Therefore, the main concern of a manager is how to attract the target audience for the event.
Whatever the type of business that is organized, from a party to a musical show, going through a business conference or pop culture convention, it is essential to understand this logic.
After all, things are relatively simple. If there is an audience at the event, it becomes attractive to some type of sponsor and the wheel can spin. The more companies on board to generate interesting attractions, the greater the chances of bringing audiences and so on.
For example, imagine a musical show. An extremely popular artist will attract a lot of people. In turn, food or beverage companies will love to take the opportunity to sell to these people.
To know how to attract people, it is important to have a very clear and defined vision of your event. After all, what will he be and what kind of people are interested in him?
After defining the event and the audience, it is important to keep in mind whether or not there are enough people who match the event's profile of interest and have the money to pay for admission within their area of operation.
If not, it is important to establish an audience flow from other parts of Brazil and set up a structure so that these people can go to the event.
2. Use your city's strengths to your advantage
Every event takes place somewhere and is therefore shaped by the characteristics of the city.
For example, a company offering events in Florianópolis they are radically different from events in São Paulo since the two capitals, although populous and large, are very different.
A simple example to understand: the city of Florianópolis has an area of 657,4 km². The city of São Paulo has an area of 1.521 km². Not to mention the difference in population: Floripa has 477 thousand people and São Paulo has 12 million.
Because of these differences in magnitudes, there are different concerns and positives to offer to visitors to the event.
It is a fact that, in São Paulo, there is more infrastructure to host an event, but all attractions will always be full. In Florianópolis, there is less infrastructure, but more chances to enjoy the attractions.
So it is important to know how to play with the characteristics of a city and to ensure that the best possible event will be held.
3. Use event management software to facilitate
The life of an event manager is not easy. You need to hire attractions, talk to suppliers, manage inventory, negotiate the location, set the admission price, deal with marketing, speak with representatives, do cost sheet and earnings estimates.
In other words: event management is something very difficult to do and it seems more like juggling than anything else.
Therefore, any tool that helps with event management should be used by the organizer to ensure greater chances of success in your organization.
There are many tools that help in this area, each with its different characteristics.
The ideal for an organizer is to have a tool that brings all your tasks together in one place, with an attractive and intuitive look. Thus, it is possible to see everything there is to do, control what has already been done and integrate with the tasks performed by the support team.
4. Think about who would be interested in the audience you are going to gather
After you set up the event conceptually and understand which audience you want to attract, the next step is to think about which company would be attracted by that audience.
For example, suppose you are organizing a comic book event. In a field survey, you project that you will receive 50 people at the event, all of them big comic book fans, 70% men and 30% women.
Of its audience, 65% are over 30 years old, 20% are between 20 and 30 years old, 10% are under 20 and 5% are over 30 years old.
What kind of businesses would be interested in sponsoring such an event, based on audience interests and demographics? After answering that question, make a list of nearby companies that fit the description and schedule meetings to raise funds to make organizing the event easier.
So, did you like our event management tips? Then leave a comment below with your opinion on the subject!