Due to the impact of the digital environment on the consumption habits of people, nowadays it is necessary to go beyond the presence on the Internet. To achieve greater visibility and ensure better results, strategies such as SEO (Search Engine Optimization) gain more and more space.
It is a marketing strategy versatile, capable of generating authority for corporate pages. To achieve this favorable scenario, a group of specific techniques to meet the queries of the search engines are applied.
The first pages of the search engines, more precisely, the front page and the top positions have a greater potential to gain access.
To understand more clearly the need for SEO techniques, it is important to mention that indexing content in search engines occurs through robots, which only detect texts and codes.
The definition of positions occurs essentially according to authority and relevance, since these mechanisms prioritize positive experiences for users.
Know the Factors On Page and Off Page
In order for content to be classified as relevant and authoritative, a number of criteria are analyzed. Among the types of optimizations are aspects worked inside and outside the domain, such as:
On Page Factors
The factors on page are related to optimizations within the pages, mainly involving the form of content development, such as:
- Internal title;
- Use of the keyword;
- URL friendly.
For example, if a Rinnai technical assistance decides to analyze such elements on page, care must be taken that the content does not present plagiarism, spelling mistakes that are complete and in fact relevant to the brand audience.
The internal title, also called the title tag, is observed when accessing the material. For this reason, it should arouse the interest of the reader and be distinct from SEO title, which is the title presented in the search engines and contributes with both the positioning and the clickthrough rate.
Already the keyword should be used cautiously, as it corresponds to the term used by the people at the time of the search for this type of service.
Their strategic presence in the content contributes to the proper rankings, but care must be taken not to overuse them.
Just as the URL has great potential to elevate readers' chances of accessing the page, it can also remove them if it is not easily interpreted, long and distant from the topic.
Off Page Factors
In the case of the off-page factors, these are points that are predominantly related to the authority of the site or to a certain content, where social indicators and links stand out.
The first aspects are associated with the interactions in social networks, more precisely, with mentions and shared contents of the company.
To understand the importance of links, it is worth mentioning as an example, a brand that produces custom aluminum frames and has several backlinks, which correspond to links from websites to the corporation.
In this situation, the quantity and diversity enhance the relevance of the page. For this reason, link building is very much targeted when it comes to off page factors, as it aims to reach links on other pages.
The Steps to Plan an SEO Strategy
Without a doubt, the methods employed for developing a strategy that involves SEO techniques may vary by each corporation, however, there are some crucial factors in this scenario.
In this scenario, it becomes important to conduct a keyword study to find out which keywords are most in demand by the brand's target audience. Focus is crucial for content targeting.
It is the example of a company that offers transcription service for the academic environment, which naturally presents difficulties, ambitions and requires a differentiated approach from other sectors.
To improve practices, looking at the result pages relative to the primary keyword is also valid to detect the most favorable targeting, as well as competitive analysis.
Other points that should be analyzed are the On page factors and the links, in relation to failures, highlight points, compromised pages, among other factors.
To ascertain these aspects is essentially necessary to identify the possible improvements and to have more precision to establish the strategy.
In addition to the aspects presented, it is crucial to ensure frequent monitoring of results. Would it be advantageous for a company to go through these steps and not analyze the results? On the contrary, it becomes dangerous.
For example, if an e-commerce that makes products available as tilting gate motor does not determine which metrics to revise, you will not be able to make the necessary adjustments for best results.
Of course, there are a number of factors that influence the positioning of websites, which reinforces the need to use the services of specialized professionals to identify the relevant points for SEO techniques according to the particularities of each corporation.