Carnival is a complicated season: on the one hand the whole company can rest for a few days to enjoy the revelry. On the other hand, it is a month with a few business days and this makes sales usually fall well.
Because of this, Carnival is a great time to improve your Customer Relationship: after all, no one wants to spend a month in the squeeze, right?
I have separated some initiatives that can be used in the Carnival season to enjoy the foliage and increase its sales.
Tip #1 - Play with different customer targets
If in your company you attend in the whole of Brazil, make jokes in your communication based on the different segmentations of clients.
You can play with the geographical location (if his city has some tradition in the Carnival known, for example) and the age of your prospect, for example.
Tip #2 - Make promotions with smart discounts
One way out to sell to many people in volume is to increase the average ticket of how much a customer spends on a purchase. For this, you can try to make promotions with smart discounts: Progressive discount (each product added, 5% off more), Pay X Light Y, and even make combos and exclusive packages for Carnival.
In the past we already did a progressive discount promotion at the carnival and it was a success!
Tip #3 - Change the delivery of your product
This tip is more for those who have ecommerce: If you are going to deliver a product to your customer, how about making a special packaging? Enjoy to put the more colorful packaging and play even more with the fact of being carnival.
Tip #4 - Talk to customers from previous negotiations
Do you know that customer you traded but did not close the deal? This is a good time to contact and offer a special condition for him. Take advantage of the 2 tip promotion and show better trading conditions.
In addition, getting in touch near the carnival season shows that the company takes service seriously, even in times like holidays.
Tip #5 - Involve your team
The best ideas to sell more often come from within the teams that deal with customers every day. Involve all employees and teams in a brainstorm with ideas to sell in this carnival season. Many good ideas can arise from this, after all, each business has a different peculiarity.
Tip #6 - Do not forget your best customers
All of the above tips have been geared toward new customers and sales leads, but how about making the most of people who know your product or service?
Do not forget your customers, especially the best ones who always close deals with you, and offer some kind of advantage or opportunity for them at this carnival. It can be a gift or a new exclusive promotion with a special discount.
Besides these tips, what do you intend to do to sell more at this carnival? Share the comments in this post.