The remarkable presence of the internet in people's daily lives has an impact in the most varied areas, including the purchase day. One of the consequences is the popularization of new business models, such as E-commerce, which will be presented more comprehensively throughout the text.
However, at the outset, it is important to address the issue that there is some confusion regarding marketplace and e-commerce as both involve online sales.
For a better understanding, it is possible to cite as an example the sale in tools for woodworking. In the case of e-commerce, the marketing is carried out by only one company on its own platform, while in the marketplace, there are several brands.
In addition to this aspect, it is important to highlight that there are several positive points through this form of commerce, such as:
- Reach potential;
- Relatively low cost;
- Easy to measure results.
One of the most striking features of the Internet is the potential for reaching the public, for example, if a company that markets clothes hanger invests in digital marketing strategies, properly an audience genuinely interested in this type of product may be attracted, as many people can be reached with digital presence, and with the right methods, targeting may be more accurate.
The relatively low cost is mainly observed when comparing an e-commerce with a physical store, because certain costs are waived, which is also related to convenience, which is not only associated with the ease that customers have to find products and services, but also for companies in relation to the structure needed for the service.
Nowadays, diverse digital platforms enable a precise results analysis, which is of great importance to evaluate the performance of the trade and the strategies implemented to leverage the business. The analysis is fundamental to detect points to be improved and which are the actions of greater impact for the company.
Choosing a good platform
A proper platform is a basic factor for a positive buying experience for the public, but the diversity in the options can result in some questions at the time of choosing. It is important that the two main environments of the platform are thoroughly analyzed, the front end and you tested the restore function of your back end.
O front end matches the area visible to the public, such as products, sections, shopping cart and other items. While the back end is the administrative one, in which payments are ascertained, as well as inventories, products and orders.
The selection must be made according to short, medium and long-term planning, mainly to meet customizations and incorporate technological components. In addition to these factors, it is important to develop a research regarding the operation of platforms, contact specialized developers in the segment of the company, possibilities for upgrades and expansions.
Particularities must be respected, after all, the corporate environment has enormous diversity, for commercial automation company, of course, will require more distinct resources for management than communication organizations.
What are the main challenges?
Just like any Business model, the e-commerce meets certain challenges that receive greater prominence, such as the logistics part, mainly in the commercialization of products. After all, the logistics corresponds to the management of the flow of items, from the supply to the point of consumption. In this way, steps such as locomotion, storage and shipping are involved.
Logistics is often associated only with transportation, but if, for example, a accessories 4 × 4 off road does not present stock management, demand forecasting, adequate storage, a well organized distribution network, among other factors relevant to the final delivery, certainly some point will present problem in the flow. In this way, whether a large or small company, it is fundamental that each stage of logistics has the necessary attention.
In addition to this factor, the management of financial resources can appear as a major obstacle for some companies, especially for the reconciliation of a good team of professionals, infrastructure, customer support, technology required, among other resources needed for proper performance. To address these issues, more and more critical planning is needed.
The difficulties are present in any area, but as addressed throughout the text, with the right resources, it is possible to structure a successful e-commerce and win more and more customers. However, there needs to be awareness that there are processes that require patience and that investments for healthy development are ongoing.