Creating the launch strategy for a product, especially when it's something new, can drive people crazy. There are innumerable uncertainties and the impression is that there can always be a new and better idea that will change our lives.
In this post, to help enterprising friends, I have done an extensive internet search for all the best ideas that other entrepreneurs have ever had and listed below. I hope it helps!
1. Strategy Drops Account:
You give away little information about the new product, as little as possible to stir up the curiosity of your customers, but without delivering anything. Usually, you already have to have a "fan base" to get it right. Who does it better are the movie studios with the famous and eternal trailers!
* Maintain interest over time
* Ensures attention at launch time
* Involve interested journalists
2. Total Insulation:
It's also a good strategy to use when you already have a customer base. In that case, you will not say anything, nor warn and fight so that nothing escapes. The idea is to catch everyone by surprise! This is typical of technology companies!
* No cost of disclosure
* Take unprepared competition
* Fuels rumors and rumors
In this strategy, you distribute a few copies of your product to influential people in your industry so they can test first and show others how cool it is! In that case, you need logically to have access to influencers. Some beauty companies are famous for doing this!
* Very cheap
* The influencer is more persuasive
* Generates desire
4. Clients Roots
In this strategy, you will, rather than using influencers, engage your most passionate customers at launch. This can range from product design help to marketing campaigns! Local clothing brands usually do this very well!
* Recognition of the best customers
* Organize a free sales group
* Saves at all stages of the process
You're going to have a real party to launch your product! You are sure that he is incredible and your trust feeds your customers' trust into a virtuous circle! Some bands are experts at creating this type of weather!
* Generalized excitement
* A beautiful story to tell
* Motivates the internal team itself
6. Shock treatment
It only applies to companies that have a "counter" position and do not mind controversy, because they believe in the saying "speak badly, but talk about me". In this strategy, you start with your foot in the door talking to the 4 winds that you are totally different from common sense. Again, clothing brands have a history of doing so.
- Free advertising
- Fast brand awareness
- Strong memory in the minds of customers
7. Presentation / Presentation
Some technology companies are famous for creating events for the launch of their products. This strategy was immortalized by Steve Jobs.
* Total focus on product
* Time to explain in detail its benefits
* Focus all attention in a few hours
8. Free sample
This is an old acquaintance of us all. Very famous in super markets, perfumeries and also pharmacies! The idea is to make available a small part of your product / service free of charge so the customer can test and convince himself that it is good.
* Trust in the product
* The client becomes his own lawyer
* Call attention and word of mouth
In this strategy, you artificially limit access to your product, giving the impression that the demand is much greater than you can meet, until the moment you release and everyone runs off to get yours! Some bands use this type of strategy. The system of batches in shows, does not fail to have the same effect.
* Printing of the product is very desired
* Demonstrates customer fanaticism
* Allows exclusivity for some special partners
10. Beta version
Currently, virtually any software company uses this method as the default. The idea is to open a version still unfinished for some avid customers already starting to use, usually free or with very attractive prices.
* Enables agile product development
* Empower the community
* Demonstrates transparency
The use of riddles and puzzles to launch a novelty instigates the curiosity of people and is a burst in social networks. When well thought out, it uses multiple media and rewards the most engaged customers who have discovered the different responses. Of course, the gaming industry has always taken advantage of this!
* Generates excitement around challenges
* Increases launch cycle
* Immersive Experience
12. Go to Aba
When you are small and no one knows you, a good strategy is to paste on the tab of another company or personality that is more famous. For example, many smaller events are launched at the same time of larger events to seize the moment!
* Surfa on the wave of "big"
* Marketing economics
* It finishes feeding, in the beginning, of the burr
This mode is becoming more famous because it is a way to reduce risks and also "change" the customer base. Usually, it is made between two brands that have very similar values as well as a close public.
* Reduces risk
* Shares brand values
* Creates a "unique"
14. Unexpected place
The Beatles have made that reality a long time ago when they did a show on the slab of a restaurant. The idea is to make your launch in an unexpected location for your product and brand.
* Generates spontaneous advertising
* Less competition for attention
15. Total Domination
Whoever chooses this path, is wanting to have a giant presence even in a determining place or moment. The idea is to overwhelm your audience giving the impression that it's really huge!
* Perception of complete presence
* Increased customer confidence
* Not as expensive as it seems
16. Key Moment
This type of product launch is associated with guerrilla marketing. The idea here is to use some real-life event that can be availed for launch.
* Take advantage of the attention given to the event
* Super cheap
* Giant Impact
Super traditional, this launch strategy aims to listen to customers and give them exactly what they've been asked for. This ensures a good fit.
* Customer focus
* Source of insights
18. Create a Movement
This is one of the most powerful release models, but you really need to have something to say. You can not pretend to create a movement, you have to believe and fight with your soul. However, when it happens that you connect with your audience with a common struggle, nothing will separate you. Apple has done this in the past, recently Uber is getting success in this.
* Emotional connection
* Above average shares
* Perennial disclosure, even post-release
19. Small and Many Actions
Companies that are already well-known need to be able to get into people's daily lives and not just become available. In this scenario, the idea is for you to take small actions that take you into your client's daily life and deepen the relationship with the product.
* Focus on content generation and experiences
* Some actions viralize and generate unexpected results
* Generates depth in relation
I could not fail to be part of this list. Creating collaborative funding campaigns today is an incredible product launch strategy. With them, you engage your prospective clients and fund yourself at the same time!
* Real market validation
* Financing for development
* In the best cases, a Movement is initiated (Idea 18)
Did you like the ideas? Which one do you think is the most effective? Leave your comment!