In order to enable the sustainable growth of a company, regardless of the economic sector, it is crucial that there is a business strategy. For professionals who are new to the entrepreneurship, structuring a solid base at the time of planning should be a priority as it avoids major disruptions.
No strategic planning, several points relevant to the beginning of the company are pointed out, such as:
1) Operational Planning
The operational analysis involves factors such as the type of service or product that will be worked, as well as the equipment and collaborators required for the new venture. It is a part that also holds great importance for financial projections.
2) Marketing Planning
O marketing plan it is important to promote the company and attract customers, however, it must be compatible with the company due to the diversity of strategies and certain restrictions.
For example, a clinic that works with occupational health management must comply with the CFM (Federal Medical Board) standards when adopting digital marketing tactics, such as not displaying misleading advertisements, patient pictures and sensational content.
3) Financial Planning
O financial planning must be complete, which also includes all the investments to be made, variable and fixed costs, forecast of billing, among others. In this way, you can avoid severe problems such as large debts that result in a new business with stagnant resources. After all, it's a turning point for micro and small businesses.
4) Market Analysis
A market analysis guide the entrepreneur, because in this case, it will be possible to draw a profile of the clients, analyze the competitors, the location, among other factors that will be approached more comprehensively throughout the text. More precisely, the market study considers all the elements that have an impact on the company.
Management tips for new entrepreneurs
There are a number of points that require attention from entrepreneurs, but beginners can take some general tips to avoid major losses and potentiate results, such as:
- Validate the business;
- Not knowing the differential;
- Define values in a conscious way;
- Consider working capital.
It is important that the Business model be tested and validated, because the strategy chosen is not always the most favorable. The faster it is tested, the lower the losses will be generated, this is a way of detecting which are the best ways for the company.
The entrepreneur who does not know the differential can have major problems, mainly with investors and with the type of image transmitted to the clients. For a better understanding, it is valid to approach a company that markets microfiber double blanket, being this a competitive sector.
In any case, not understanding the differential of the brand or product itself, will make your business underestimated or overestimated, both of which compromise the approaches in business transactions.
Moreover, there is great difficulty in the beginning for some entrepreneurs in the definition of values, mainly to set prices and establish what the profit margin will be. In this case, it is helpful to have professional assistance to avoid inadequate calculations.
Basically, working capital corresponds to the money that is reserved for the business to survive in the period in which there is still no return. For example, it is possible to mention a t-shirts, which should initially invest in machinery, employees, taxes and inventory.
In this scenario, it must be working capital should be used wisely, just as there are cases where entrepreneurs do not plan to rely on this resource. However, accurate financial planning, as cited, is crucial to avoiding the survival of the business not being compromised.
The importance of market analysis
It is important to look for primary data, which are collected on their own and secondary, which are the information already systematized. In this way, it will be possible to obtain different perspectives on the most varied aspects, such as strengths and weaknesses of the competition, customer profile, pricing, opportunities, external threats and a better targeting for the marketing plan.
For example, a cardboard box company can serve different industries, from a target audience that looks for customized options to large enterprises that with a greater need.
Either way, you need to look at the companies you already know, where your prospects are, and what your profiles are overall. Obviously there are failures, but seeking knowledge about the main mistakes, and relevant tips for those looking to open a new business, it is possible to have a better preparation.