Selling is the soul of the business. From small businesses to large corporations, no company survives for long without a sales process that is effective and can be replicated countless times bringing ever more predictable results.
While individual talent and the ability to generate empathy for each one makes a difference, anyone who has spent enough time making sales knows that keeping the process organized and understood by all team members has an even greater impact on the achievement of goals . Especially in a complex sales, that is, with trading cycle and multiple approvals, the knowledge of the process makes a lot of difference.
It is in this context, aggravated by constant changes in the market, that it becomes necessary to know the sales process very well, to communicate it constantly to the team and to improve it whenever possible. Companies that understand this value, do constant sales training with their staff and periodic updates in their process to ensure that everyone knows the best way to the heart of customers.
For this reason, we believe that the best format for keeping such data recorded and at the same time making it ready for others to consult is a Powerpoint Sales Training Presentation. With such a well structured presentation, you'll be able to systematically address the key topics that a sales training should cover like:
1. Seller's profile
2. Value Offer of the Company
3. Main Company Credentials
4. Competitor Analysis
5. Sales Process Overview
6. Lead Generation / Prospecting
7. How to Do Sales Tracking
8. Documentation Required
The good news is, as of today, you do not need to break your head to make a sales training presentation from scratch. We've created a Powerpoint template, already in a super-professional design, ready for you to just enter your business-specific information and get started. No need to mobilize others on your team or hire someone to do it. Below are the main slides of the sales training presentation.
Sales Process Overview
In this slide, which is central to any sales training, you will overlook all the steps that make up your sales process, demonstrating how and why the steps unfold in this way and the purpose of each of them.
Another key point, all salespeople should know what the right times and channels are for them to contact and maintain relationships with customers. In this way, you make clear the rules of the game and also sets the basis for innovation.
Part of the trading techniques used at the time of the sale is about being able to stand out from the competition and know where you are treading. It is important to keep this item always up to date with good arguments already ready to demonstrate to the customer how your company positions itself in the market in relation to its competitors.
How to Use the Potential of This Sales Training Presentation
Sales Training for Salespeople
The most direct use of this presentation is the overall sales training for your company's salespeople. You have a few options:
1) Training for New Sellers: This use is required. Any new hires for your sales team should be trained using this presentation as a basis. This will ensure standardization in your hiring process, as well as forcing a constant review of its content and application to the reality of the business. This can be done jointly with a new team or also individually with each new hire.
2) Recycling Team Sellers: Many companies overlook this point, but it is essential to keep the process alive and up to date. With each new negotiation one learns, the market changes and new products emerge. It is therefore recommended that your sales team meet from time to time to check what the ideal new process is and to join the learnings by seeing how current sales training is and to see how you could improve it.
In addition to defining the moment of application of the presentation, you can also decide whether to do it face-to-face or online.
1) Face to face: This is the most traditional model that has the advantage of human contact and the more extensive use of real cases and situations from seller to seller. However, it is more difficult and expensive to do because you need to reconcile the schedules and also own / rent a physical space. Something that can get pretty tough on big teams.
2) Online: Another good option is to leave the network presentation of the company or record a video-lesson from it. That way, anyone can access the sales training whenever they need to consult and you do not need large resources or reconcile schedules to get the knowledge you need.
Like the idea? Click here and see our sales training presentation!
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