Digital marketing, online marketing, Internet advertising, no matter what you call it, marketing your business online is big business today. After all, Internet usage has more than doubled in the past decade and this change has greatly affected the way people buy products and interact with companies.
With this scenario that we are experiencing today, worldwide, of a pandemic due to COVID-19, with people in isolation, confined inside the house and having to consume, I do believe that we have advanced another 5 years, as new virtual consumers are appearing, thus expanding online consumption.
Is Digital Marketing?
So Digital Marketing is nothing more than the old Marketing, only used in a different way, with different tools, different approaches using a different medium that is digital, the internet. The big deal is in influencing these potential customers online.
O Digital marketing it serves to generate an immense amount of people interested in your business, in your product or service that you provide, because it reaches a much larger base of people and a more differentiated, selected audience and with infinitely less cost than the traditional medium.
The digital marketing strategy refers to any online marketing efforts or assets that are used to attract these people, some examples are: e-mail marketing, pay-per-click advertising, social media and even blogs are great examples of digital marketing - they help introduce people to your business and convince them to buy.
In other words, it is able to speak to many more people, reach a very large and qualified audience while spending less than it would spend to speak to this audience in traditional advertisements, which are advertisements on TV, newspapers, magazines, billboards, busdoor etc.
Below are some of the most common digital marketing resources and strategies that companies use to reach people online:
Digital Marketing Assets.
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool that you use online. That said, many people don't realize how many digital marketing assets they have at their disposal. Here are some examples:
- Your website or blog
- Brand resources (logos, icons, acronyms, etc.)
- Video content (video ads, youtube, product demos, etc.)
- Images (infographics, product photos, company photos, etc.)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc.)
- Online products or tools (SaaS, calculators, interactive content, etc.)
- Social media pages
As you can probably imagine, this list just scratches the surface. Most digital marketing assets fall into one of these categories, but smart marketers are constantly creating new ways to reach customers online, so the list keeps growing, even with some people having doubts whether it really does. Digital Marketing Works.
Digital Marketing Strategies.
Below are some of the strategies used by companies, but they are constantly changing.
Affiliate Marketing it is a type of commercial relationship in which the Affiliate discloses the product of an entrepreneur or company, in exchange for a commission for each sale made. This advertising model is an extremely interesting alternative for people who want to work with sales on the internet, in addition to being a great tool for companies that want to increase the promotion of their products online.
O e-mail marketing is the oldest form of online marketing and is still going strong. Most digital marketers use email marketing to announce special offers, feature content (usually as part of content marketing) or promote an event.
Content Marketing is another very broad digital marketing term, covering any digital marketing effort that uses content assets (blog posts, infographics, e-books, videos, etc.) to create brand awareness or generate clicks, leads or sales.
Social media marketing.
Like SEO, it's the free, organic way to use social media platforms like Facebook, Youtube or Twitter to market your business. And just like the SEO (Search Engine Optimization), organic marketing of your business on social media requires much more time and effort, but in the long run, it can generate much cheaper results.
Paid search advertising.
Google, Bing and Yahoo allow you to post text ads on your search engine results pages (SERPs). This is one of the best ways to target potential customers who are actively searching for a product or service.
Search engine optimization (SEO).
If you don't want to pay to appear on SERPs, you can also use SEO to try to classify pages or blog posts on your site organically. You don't have to pay directly for each click, but sorting a page usually takes a lot of time and effort.
Have you reached the end of an article and seen a list of suggested articles? This is native advertising. Most native ads fall into content marketing because they use content to attract clicks (“you’ll never believe what happens next!”).
Often, native advertising can be a little difficult to identify, as it is often mixed with recommendations for unpaid content ... But that's the point.
As you can see in the list above, there are these and many different ways to market your business online, which is why you need to train, study hard to understand all of these strategies and apply them correctly.
5 differences from Digital Marketing to Traditional.
As the name says, with metrics we can measure our actions on the internet, we can for example know exactly how many people watched the video that was posted on the YouTube channel, how many people visited your website, where they came from, where they clicked, how many turned your customer, these are just a few but there are plenty of ways to measure your actions so you can take action.
When we run a Digital Marketing campaign in a very few minutes, we know if it is going well or bad, so that we can change the strategy or not. In Traditional, it is very difficult because we will only know if that pamphlet that spent money paid off, days, weeks or months later, thus having an unnecessary waste.
As the internet is a worldwide network, its reach can go beyond borders, as it depends on your strategy and what you want.
Depending on your strategy, you can reach the audience you want. Your products or services can be great, but if you don't target the right market, you won't be able to sell it. Clients and brands bring different preferences, needs and expectations from each other.
Digital Marketing is very interactive, not only do you talk to people, but people talk to you. Like? Answering you in the comments, watching and enjoying your videos.
It is very important to see the feedback of your work, to see what people are saying and to answer them, as it helps to guide your path, listening to your client is fundamental to the success of your business, different from the Traditional that only one side exposes its idea and the other just watches.