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5 Presentation Templates that every Marketing Professional needs to have

5 Presentation Templates that every Marketing Professional needs to have

Working in the field of marketing means charting strategies, goals and plans constantly to gain an increasing market share for your company. Everything ...
The Importance of Relationship Marketing for Your Business

Relationship Marketing (CRM): What is it and how to do it?

Relationship marketing is a set of inbound marketing techniques and strategies to increase the reach of a brand through building ...
inbound or outbound marketing - how to choose?

Inbound Marketing or Outbound Marketing: How to Choose?

Article written by LUZ columnist Diogo Albrecht, CEO of the Site Agency. One question: What would you do if you realized that your business ...
The time and space of student retention

Management in Education: the time and space of student retention

This article was written by the columnist Rogério Moreira Scheidegger, specialist in student retention and responsible for the consultancy Prospecta Educacional. How does retention in relation ...
Direct marketing

Direct Marketing: What is it and how to do it?

Direct marketing is an advertising format in which companies make direct communications to their potential customers focused on generating sales or transactions using ...
market research

Market Research: Key Types and How to Do

A market research can be quantitative or qualitative and serves primarily to reduce the degree of uncertainty about a problem or objective. It consists of ...
How digital marketing came about

How Digital Marketing Appeared

The term digital marketing first emerged in the 1990 decade, but has roots in the mid-1980 decade, when SoftAd Group, ...

Marketing Plan: What It Is and How to Make It

The Marketing Plan is a document that specifies the marketing and brand actions necessary for a company to achieve one or more ...
Strategy for Launching a Product

Strategy for Launching a Product: 20 Ideas (the 12 you never imagined)

Creating the launch strategy for a product, especially when it's something new, can drive people crazy. There are many uncertainties and the printing ...
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