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Lego Marketing Mix: The strategy that led LEGO to conquer the world

Lego Marketing Mix: The strategy that led LEGO to conquer the world

Who does not know LEGO? Most likely the answer is unanimous! We all know this brand, and it probably was part of our ...
Digital Marketing - First the oxen, then the cart

Digital Marketing - First the oxen, then the cart

The purpose of this article is to assist the reader in understanding the role of Digital Marketing within the organizational universe. Let's start with the premise that ...
4 steps to implement Digital Marketing in your company

4 steps to implement Digital Marketing in your company

The internet is the ideal place to reach millions of people with your message. But do you know how to do this efficiently? O...
The Four Types of Marketing (Part 1)

The four types of marketing

The definition below is used by the AMA - American Marketing Association - to define the concept of what marketing is. Now, how many "marketers" are there? Yes,...
5 Presentation Templates that every Marketing Professional needs to have

5 Presentation Templates that every Marketing Professional needs to have

Working in the field of marketing means charting strategies, goals and plans constantly to gain an increasing market share for your company. Everything ...
The Importance of Relationship Marketing for Your Business

Relationship Marketing (CRM): What is it and how to do it?

Relationship marketing is a set of inbound marketing techniques and strategies to increase the reach of a brand through building ...
inbound or outbound marketing - how to choose?

Inbound Marketing or Outbound Marketing: How to Choose?

Article written by LUZ columnist Diogo Albrecht, CEO of the Site Agency. One question: What would you do if you realized that your business ...
The time and space of student retention

Management in Education: the time and space of student retention

This article was written by the columnist Rogério Moreira Scheidegger, specialist in student retention and responsible for the consultancy Prospecta Educacional. How does retention in relation ...
Direct marketing

Direct Marketing: What is it and how to do it?

Direct marketing is an advertising format in which companies make direct communications to their potential customers focused on generating sales or transactions using ...
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