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inbound or outbound marketing - how to choose?

Inbound Marketing or Outbound Marketing: How to Choose?

Article written by LUZ columnist Diogo Albrecht, CEO of the Site Agency. One question: What would you do if you realized that your business ...
The time and space of student retention

Management in Education: the time and space of student retention

This article was written by columnist Rogério Moreira Scheidegger, a specialist in student retention and responsible for the consultancy Prospecta Educacional. How retention happens in the relationship ...
Direct marketing

Direct Marketing: What is it and how to do it?

Direct marketing is an advertising format in which companies make direct communications to their potential customers focused on generating sales or transactions using ...
market research

Market Research: Key Types and How to Do

Market research can be quantitative or qualitative and serves mainly to reduce the degree of uncertainty about a problem or objective. It consists of ...
How digital marketing came about

How Digital Marketing Appeared

The term digital marketing first appeared in the 1990s, but has its roots in the mid-1980s, when SoftAd Group, ...

Marketing Plan: What It Is and How to Make It

The Marketing Plan is a document that specifies the marketing and brand actions necessary for a company to reach one or more ...
Strategy for Launching a Product

Strategy for Launching a Product: 20 Ideas (the 12 you never imagined)

Creating the launch strategy for a product, especially when it's something new, can drive people crazy. There are many uncertainties and the printing ...
remarketing

Remarketing and Retargeting: What is it and how to use it?

Digital marketing allows you to combine the most diverse technological innovations with your marketing initiatives. One of these innovations that technology allows ...
influence-marketing

Marketing of Influence

Influence marketing is what we call the set of strategies that aims to promote a product / service through partnerships with people who are ...
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