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market research

Market Research: Key Types and How to Do

A market research can be quantitative or qualitative and serves primarily to reduce the degree of uncertainty about a problem or objective. It consists of ...
How digital marketing came about

How Digital Marketing Appeared

The term digital marketing first emerged in the 1990 decade, but has roots in the mid-1980 decade, when SoftAd Group, ...

Marketing Plan: What It Is and How to Make It

The Marketing Plan is a document that specifies the marketing and brand actions necessary for a company to reach one or more ...
Strategy for Launching a Product

Strategy for Launching a Product: 20 Ideas (the 12 you never imagined)

Creating the launch strategy for a product, especially when it's something new, can drive people crazy. There are many uncertainties and the printing ...
remarketing

Remarketing and Retargeting: What is it and how to use it?

Digital marketing allows you to combine the most diverse technological innovations with your marketing initiatives. One of these innovations that technology allows ...
influence-marketing

Marketing of Influence

Influence marketing is what we call the set of strategies that aims to promote a product / service through partnerships with people who are ...

Inbound Marketing: What Is It And How To Do It?

Inbound marketing, or attraction marketing, reverses the logic of sales. Instead of the commercial team prospecting from scratch, the inbound techniques attract and ...
After all, what is and what is digital marketing for?

Digital Marketing: What It Is, Its Types And All About

Digital marketing is a set of channels and marketing strategies designed and optimized for the online environment, mobile devices and other digital media. Some...
Marketing

Marketing: What it is, its types and everything you need to know

Marketing is the competence of management that consists of creating and delivering value to a target audience, enhancing the performance of a brand. Your strategies ...
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