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No, your Customer is NOT King!

No, your Customer is NOT King!

It is very comfortable to get into the chat we hear in classrooms, consultants and the like that "the client is King" and that should ...
What is Demographic Segmentation and 5 examples of it

What is Demographic Segmentation and 5 examples of it

Market segmentation is essential for nascent companies within the new logic of production and consumption. In addition, the general theories about marketing ...
Bruna surfistinha and the marketing of content

Bruna Surfistinha and Content Marketing

Who had the opportunity to watch the movie Bruna Surfistinha, which portrays the life of the most famous (and successful?) Program girl of ...

Customer Relationship Makes You Grow

What is the best way to grow in your business? Make your customers give feedback about your needs and how your business meets ...

Sales Tips: Call when the guardian is not

Call when the guardian is not, this is one of our best sales tips. Entrepreneurs, executives and buyers usually have a secretary or some ...
myopia in marketing

Myopia in Marketing: Understand What Customers Want

When you sell drills, new cars or dental services, it is not your products or services that your customers want to buy. What they want...
service marketing

Service Marketing Strategies

One of the most important things about service marketing is that you get more customers if you find a way to make your services more ...
Make Your Business Look Bigger

Make Your Business Look Bigger Than It Is

Large companies have a person responsible for each area: sales, relationship with the press, financial, support, etc. You can pass an image of being ...
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