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myopia in marketing

Myopia in Marketing: Understand What Customers Want

When you sell drills, new cars or dental services, it is not your products or services that your customers want to buy. What they want...
service marketing

Service Marketing Strategies

One of the most important things about service marketing is that you get more customers if you find a way to make your services more ...
Make Your Business Look Bigger

Make Your Business Look Bigger Than It Is

Large companies have a person responsible for each area: sales, press relations, finance, support, etc. You can pass an image of being ...
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