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Buying Persona _ How to create characters?

Buying Persona: How to create characters?

Motoboy, cocoboy, agroboy, cowboy ... Beatnik, hippie chic, thug, moleque piranha ... Emergent, neo poor, hipster, chicleteiro ... Labeling is also a marketing exercise, it's easy ....
The 10 Best Packaging in the World

The 10 Best Packaging in the World

"Do not judge the book by its cover" Popular said I believe this is one of the most outdated dictates in the world and, in the era of information and economy ...
myopia in marketing

Myopia in Marketing: Understand What Customers Want

When you sell drills, new cars or dental services, it is not your products or services that your customers want to buy. What they want...
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