Today, innumerable business models innovations are emerging. Entirely new industries are forming while the old ones disintegrate. Newbies are challenging the old guard, some of whom are struggling hard to reinvent themselves.
And the Board of Innovation created a very interesting presentation with the main models that worked well in 2010 to analyze here together.
Here is a short summary of the 10 examples presented on the slides:
1) PatientsLikeMe.com: It is a social network for patients. More than ever, people want to share information, including about their illnesses. O Patientslikeme groups and analyzes this information, with the permission of the users, and then sells it to major players in the market (eg pharmaceuticals).
2) Flattr.com: It's a micro-donation platform for free content. You can create an account with a monthly amount that you would like to donate to the content you liked the most. By clicking on the Flattr button of these contents you have your monthly amount divided between them. At the same time that it facilitates the donation, Flattr gets 10% of everything donated.
3) Groupon.com: It is a site of collective purchases. Widely known in Brazil, Groupon invented this business model. It's nothing more than a mix of email marketing with guaranteed purchase. The sale only occurs if a minimum number of users buy the product or service offered. As the discount is aggressive there is a very strong word of mouth. The collective purchase sites get 50% of the sales value.
4) Spotify.com: It is a site that offers music for free. Using the model known as "Freemium", free to premium junction, Spotify offers free music subsidized by advertisers. For those who do not want to handle the ads you can choose a paid account.
5) Paywithatweet.com: It is a tool that allows users to pay for something for a "tweet". Or better: by publicizing brands among your friends in social media. When analyzing the users responsible for the largest number of tweets (or viralization) the Paywithatweet.com can identify influential people and use them again in the future.
6) Humblebundle.com: It is a site that allows users to buy paying as much as they want for a set of products. Using information from previous purchases the site shows the average amount paid by other users to influence the price chosen. O Humblebundle.com earns a commission upon sales.
7) In App Sales: This is not a site or tool, but the sale of products and services within mobile applications. It is common these days to download a free game and within it to be able to buy more stages and challenges. The famous Angry Birds game allows you to buy "helps" to pass the stage.
8) Quirky.com: It is a co-creation site and virtual store. Companies that benefit from the collaboration of countless users around the world to create new products / services and generate revenue from it grow in the world. At the Quirky.com you send an idea for 99 dollars that will be developed by a group of designers. The product is then put up for sale and once it reaches a certain number of interested buyers, a manufacturer produces it. 30% of sales goes to the owner of the idea and other 30% to the people who helped promote the product.
9) Airbnb.com: It is a site that allows people to rent vacant rooms from their apartments (or houses) to other people. In this way people who have rooms left over can have an extra source of income and people who need to live spending little can find good places. O Airbnb.com charges 12% ad rate.
11) Kickstarter.com: It is a site that helps people who need financing to expose their ideas to micro-financiers. For example, normal people can help with a few dollars a musician to record their first CD. In return they will receive a personalized version in the form of thanks for the help for the starting foot tip. O Kickstarter.com you get 5% commission.