Many local businesses believe they don't need a website because they provide products that don't sell over the internet, or because they are present on social networks and believe that is enough.
It is a mistake to think that way! Although a website provides the ability to generate leads and sales, this is not the sole purpose of a website!
1 - It's no use being an exceptional company if you're not seen!
What's the point of having an amazing product, impeccable service, quality delivery if no one notices you?
Just a few people who pass on the street, if it is an interesting point, and their acquaintances, your network. Having a website makes you go much further than you think!
A website of your own makes you have more authority for search robots when someone searches for your product on Google or some other search engine.
For example, you have a Japanese restaurant in Brasilia, when a user types in “Japanese restaurant in Brasilia” or similar phrases that lead to your result, if you have a website it increases your chances of appearing in the top positions.
No matter what your business is, having a website gets you noticed and showing up.
2 - Companies with website give more credibility to end consumers
Suppose you are a user researching law firm services for your company, or accounting.
Which company will you trust the most? Which ones appear in searches showing only name, address and phone number, or the ones that give you a full site? With portfolio, company history, services and a range of possibilities for you to consult.
If you were typing:Digital Marketing Agency in Brasilia”With the goal of finding an agency that meets all your needs and more! Aiming at your sales multiplication and brand recognition. Which would you trust, the one that gives you a complete and objective website, or the one with an Instagram account?
Having a website increases your credibility with competitors, and makes you more interesting and complete in the eyes of your target audience.
3 - Having a website is ensuring digital presence and opening doors for new actions.
With a website you can present yourself to the best possible user, generate credibility, trust, be found on the internet and also allows you to test actions that can guarantee you great results.
Websites generate visualizations, visualizations generate leads, which opens you doors to actions such as Inbound Marketing.
O Inbound Marketing It is a set of strategies aimed at customer relationship and customer loyalty.
Through it you can send emails marketing, which appears in many surveys as one of the most efficient forms of customer relationship and lead generation, among other strategies that are only possible if you have a website of your own.
4 - Sites are also customer relationship channels, and new customers.
Your site can be a great showcase of your local business, and it can also be open for direct, clear and objective customer communication in addition to social networking.
Reports are placed on a website, customers ask questions through it, you can launch promotions and actions connected with your local store and your website to engage your audience and understand them more and more, being able to customize their actions and get amazing results.
It is also important to be present in the Google My Business, and even better when people find you through it and are taken to an amazing site!
5 - If you want to start selling on your site, you are free of some paperwork!
Are you interested in selling at your local business and over time see what it would be like to expand your business digitally?
One of the most positive sides of having a website is that in addition to making your business much more targeted, a website opens 24h per day, 7 days of the week. Which makes your possibility of generating sales increasingly infinite.
These are just 5 factors that show you how important it is to have a website for your local business! Contact us and learn how you can go much further!