Virtually all types of marketing can help a business grow in terms of results and reach more and more customers. When it comes to digital marketing this is even more true.
In addition, digital marketing has also spread in recent decades thanks to the fact that it is suitable for any type or format of company, regardless of its size.
Also, it is usually considerably cheaper than offline modes of publication and dissemination, which often involved / involve circulation processes, or even high costs for television, radio and mass media.
So, if you want to know quickly what are the main methods to increase your outlets through digital marketing, follow us until the end of the reading.
How to use content marketing?
The great digital marketing revolution came, in part, thanks to the content marketing.
It already existed before the digital sphere, but it spread much more after it, since it became much easier to generate relevant content and distribute it among a segmented audience.
What needs to be very clear about it is precisely this: it is not enough to write the best content if it is not properly distributed, reaching the right people in the right way.
If one residential painting company creates a blog, for example, it needs to generate a lead store, filtering, through its forms, all those that comply with this requirement.
It would be useless to filter only legal entities and companies if the service continued to be directed to homes.
In addition to segmentation, it is necessary to generate really relevant, original and free content that says something to the reading public.
Bringing these elements together, the engagement around the brand will certainly grow organically, and the results will soon begin to come.
The indispensable Search Engine Optimization
The second natural step in a strategy that begins with the generation of relevant and free content is the search for visibility, which today translates into already famous SEO techniques.
Acronym for Search Engine Optimization, SEO aims to allow this optimization for search engines, so that a page can be well ranked on sites like Google, Bing and Yahoo.
The most interesting thing is that these platforms deal with geolocation. So when someone searches for something like cleaning white marble, only results from nearby businesses will appear as the best option.
There is no need to describe the commercial potential that this brings. Therefore, any blog, institutional website or web page needs to keep up with the latest in SEO techniques.
How and why to dominate social networks?
It is no secret that half the effort that a campaign or marketing piece makes is to be able to impact the right people.
Another way to do this today is through social networks. According to several surveys, such as one by ComScore (a North American internet analytics company), Brazilians are among the people who use social media the most.
A air conditioning technical assistance, for example, by being present on these channels, it will reach many more people. Especially when it comes to providing services, but also in other cases of sale and trade.
There are already several tools that automate the process of posting, commenting and managing accounts on these platforms. But a fundamental tip is to take into account the proposal of each social network and not escape the rule.
Thus, the texts need to be short and contextualized, speaking the language of your audience.
In addition, some networks focus on messages, others on photography, others on video, so this also needs to be taken into account.
Bonus: does anyone still access the mailbox?
Finally, those who think that formats such as e-mail are outdated are mistaken. The challenge here is simply to get a connection with the public and make sure they want to receive your shots.
As we saw above, one of the roles of the blog is lead generation. These leads are, precisely, the contact details of a possible customer, such as the email address.
One of the greatest evidence that the e-mail marketing still works is the popularity of newsletters.
A large part of the public that likes your material will leave the data to receive these newsletters.
When it comes to B2B relationships, operated between companies, this is even more important. A company of industrial works management, for example, can achieve much better results by email than any other channel.
Finally, with that we see that digital marketing brings several incredible possibilities, and it can already be pointed out as indispensable for any enterprise.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content about various segments.