It is possible that many people have never heard of the terms responsive website and mobile site. But everyone who uses the internet frequently, especially by cell phone or tablet, knows this difference well in practice.
When you access a website through a mobile device that does not adapt to the screen, you are on a page that is neither responsive nor mobile.
Already responsive site is one that adapts either to the big screen of a computer (desktop or laptop), or to the smaller screens of a tablet or smartphone.
Contrary to popular belief, the loss of not adhering to this function goes beyond the simple layout, design or experience of visitors.
Of course, a clothing, food or even auto motorcycle parts it looks much better when it adapts to any medium.
But, in addition, responsiveness also influences ranking in search engines like Google, Bing and Yahoo.
So if you want to stay on top of today's essential function, go ahead.
The mobile site and UX: User Experience
As we have seen, the customer experience must be the guiding principle of any website or digital platform project, whatever it may be.
Every major brand now knows the importance of UX, which is a relatively recent term that means user Experience, that is, “User Experience”.
Also, the role of the mobile site is huge, because often the first contact that the public will have with your brand and its solution will be through the internet.
If a person selling a used vehicle accesses your institutional website and reads an amazing text about precautionary report, but when leaving home to solve the problem and open it by cell phone the layout is all confused, she will be discouraged, agree?
Another current term that proves the importance of the mobile site is the notion of omnichannel marketing.
It concerns the unification of all the sales channels of a company, and secondarily refers to the UX of customers on the various existing digital platforms.
Inside SEO (Search Engine Optimization)
In addition to brands needing to think for themselves about the user experience, there is another strong reason for them to do so: search engines and SEO.
SEO (Search Engine Optimization) is page optimization, that is, the way in which sites are configured to rank well in search engines.
Positioning in this modality occurs through organic means, based not on paid advertisements, but on the merit of the page, which must meet the platform's algorithms.
There are several criteria to meet these requirements and be well positioned, such as:
- Assertiveness of the keyword;
- Originality of the content;
- Friendlier URLs;
- Titles and page structure;
- Website responsiveness;
- Among other points.
That is, if the reader searches for ignition coil, and your page meets all the requirements except for being a mobile site, the competition that has this option will go ahead of you.
The fact is that these search engines also excel in the experience of their users, since access by mobile means grows significantly with each passing year.
Grids, general dimensions and technical part
In practice, a mobile site needs to be developed by a website programmer, as it involves some concepts and technical resources in the area.
Anyway, the understanding of these points is very intuitive and the one who is interested in this needs to be aware of what they are.
The first structural issue is that of grids, which are the grids or columns that will provide the basis for all content, defining their layout on the page.
Following is what is most evident in the experience: the images.
Today a website needs to have images that are themselves responsive, as a smartphone cannot always process a photo that the computer would open more easily.
If the segment is for painting or even auto shield, it is important to have photos, no doubt. But it is necessary to take their sizing into account.
When it comes to doing your own SEO, you also have to be careful. Keywords, for example, have a small change between modalities, since on mobile people tend to write faster, and therefore use shorter words.
With that we see that a brand can no longer position itself in the market without taking into account the importance of the mobile or responsive website, as well as its optimization.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content about various segments.