Many entrepreneurs and marketers still wonder if institutional video is worth it. The question persists even though this type of content is widely used in marketing campaigns.
But what are the reasons behind the popularity of this strategy? We can indicate as one of them the fact that this content helps in strengthening the brand. Through institutional videos, one can pass on the values of a company.
In order to talk more about it, we explain why you should apply this strategy to make campaigns even more efficient. Enjoy the reading!
INSTITUTIONAL VIDEO IS WORTH IT TO SPEND MORE CREDIBILITY
Through a institutional video, a company can convey an image of seriousness and commitment to its audience.
In fact, the message conveyed by these videos often passes the business differentials and their values.
This gives potential customers greater confidence, as many look to videos for a way to answer questions about the quality of products and services.
The impression made by videos about visitors to a website or blog is supported by statistics.
It is now known that up to 90% of internet users are motivated to purchase through videos.
INSTITUTIONAL VIDEOS CREATE GREATER EMPATHY
Unlike texts, videos convey more vividly emotions, which facilitates the approach of the brand with potential customers.
In fact, through a voice intonation, an image or a soundtrack it is possible to obtain the most varied effects on an audience.
Just to exemplify, they can inspire the viewer with funny or inspiring sensations, which tend to create identification.
This identification, in turn, provides an affective approach of the audience with the brand. This effect can hardly be achieved through written content.
ADDING VALUE WITH INSTITUTIONAL VIDEOS
Institutional videos allow you to get to know a business quickly and completely, as images greatly facilitate the transmission of the message.
This way, these videos help the company create authority. This factor helps in adding value.
That's because the content we talk about here lets customers get to know the company from the inside with a closer look.
The differences shown may refer to the concept proposed by the brand, as well as its products and services.
For the latter, institutional videos can contribute to sales when used during launches.
INSTITUTIONAL VIDEOS OPTIMIZE SEO
Search engine algorithms tend to rank first in content that provides a better user experience.
Among these contents, those that are in audiovisual format are always prioritized.
To give you an idea, a website or blog that contains videos is usually just over 50% chance of appearing in the top positions of an organic search.
In addition, pages with videos are known to receive longer visits, which tends to improve the length of stay metric on a page.
INSTITUTIONAL VIDEOS COMMUNICATE MORE EASILY
The video format for presenting a business or product is also much more accessible and easy to absorb.
This is because video content conveys feelings and ideas more immediately than texts.
This advantage allows you to have both synthesized and complete content.
It should also be taken into account that Brazil has a large number of functional illiterates, who do not have the habit of reading.
In addition, videos can be more easily retained in the consumer's imagination, facilitating the absorption of the content.
GETTING MORE ENGAGEMENT IN SOCIAL NETWORKS WITH INSTITUTIONAL VIDEO INVESTMENT
Video content is often the most shared formats on social networks.
Just to give you an idea, video ads are often up to 40% more shared on Facebook than ads made in other formats.
Regarding the videos produced for Instagram, about 40% of them are institutional, which reflects the importance of this strategy.
Still on this subject, it is known that most Twitter users watch videos frequently.
INSTITUTIONAL VIDEOS ARE FLEXIBLE CONTENT
Apart from all these reasons, we still have to content can serve the most diverse types of business.
In addition, they can be used for quite different purposes, either to disclose an institution's values or to talk about a product.
Institutional videos can also be used for training, events and business meetings.
INSTITUTIONAL VIDEO: A COMMUNICATION STRATEGY EFFICIENT
Thus, we can conclude that this type of content is one of the most efficient ways to achieve good results in a marketing campaign.
Therefore, we firmly affirm that institutional video is worthwhile, as it greatly facilitates the communication of the company with its audience.
And you already use institutional video as a strategy to convey the message of your company? Comment!