With the exponential growth of the internet in recent years and still the possibility of growing much more, there is an urgency for companies to invest in different marketing strategies.
When a company seeks a customer, it needs to understand what economic, social and regional aspects apply to it and how it relates to its brand. The bottom line of any new brand that starts investing in marketing is knowing who their audience is, what they are looking for and where they are.
Everyone understands that people are increasingly connected and, either out of necessity or preference, most people increasingly shop online. It is therefore essential that brands get the public's attention, make their sales and ultimately delight and retain their customers.
For this reason and always looking for new strategies, regionalized marketing emerged. It comes as marketers realize that widespread broadcasting offered by traditional vehicles is not the best solution for attracting potential customers.
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What is Regional Marketing?
Regionalized marketing has as its main objective to reach specific regions, as the name suggests. This form of marketing represents the transformation of forms of communication and how flexible and sensitive it is to be able to connect with today's audience.
When looking for a client, the strategies that can be used are the regionalization method is based on relating a brand to the place, highlighting the ethical and moral codes, as well as the values that must be respected, confirming a great appreciation for all forms of culture.
He overcomes the barriers between simply publicizing or imposing the market, and seeks to identify with the audience that will be the recipient of his message.
What drives marketing are experiments and tests for the realization of what works and what does not work in a particular company. With regionalization is no different, after all, even having strategies based on caution and assertiveness, when well executed, can be very advantageous, as we see below:
- greater brand reach;
- identity development;
- discovery of a new audience;
- grow the network with new business.
With all these advantages, you still need to be careful that your strategy is not on the thin line of failure. Some experimental work must also be done in regionalised marketing, but accuracy is the main word of this strategy and the mistake can be very harmful, if not fatal, for a business.
Intense study is required before targeting your campaign to a specific location. The information provided should be about the region's residents, dominant social class, local culture, habits, values and beliefs, geographical conditions, what local events are, and the language used. All this for the company's strategy to be successful, with no chance of error.
How to invest in this strategy
Little is said about regionalized marketing in Brazil, although the country is so vastly diverse that such a strategy would be very important. For this very reason, the Client Search It has developed technologies with a focus on regional audiences and the ability to put this on the world's largest showcase: the internet.
The Client Search platform aims to position companies, services and products in the top positions of major search engines such as Google, Yahoo and Bing, in an organic and regionalized manner.
Thus, the Client Search occupies a specific niche, exploring both digital and regional marketing together. Today's purchases are influenced by the internet at some point, so it is essential to be well positioned in search engines.
This means for regional businesses that do not have so much emphasis and expression, the opportunity to be found by consumers themselves in the same or other regions.
The Client Search works like this:
- users search for a particular product;
- they use searchers to find it;
- the Client Search platform highlights the companies in that region;
- This company can have up to 95% more hits per Client Search platform.
The biggest benefits of investing in this strategy would be public confidence, as well as brand reach and relevance in a given region, positively influencing increased sales.
From digital to regional marketing
When the effect of regionalization is positive, it has the power to increase the level of any brand, once it reaches the main point of marketing, which would be humanization, bringing out the human side, the emotion, which are extremely relevant. and admired by the public.
In the world of innovation and where people are increasingly looking for it, it must be understood that they are no longer in the traditional media. For this reason, regionalizing is being inserted in a certain niche that forms an identity and being in these places is one of the ways to stand out.
Therefore, regardless of the strategic choices that the company has, whether it is investing in platforms such as the Client Search or not, it is important that they use digital media, making the most of its resources, precisely because of the need to keep up to date on the market. Marketplace.