A indoor media it is another type of attractive stimulus that brands can offer their consumers. And the more of these stimuli, the greater the consumer interest.
It is important to understand what indoor media is and how to implement it to drive sales. In addition, it is necessary to understand how this strategy it is excellent for building customer loyalty.
Due to its importance, in this article we will explain all these points, as well as their advantages. Check out!
What is indoor media?
Indoor media is another option that contributes to an organization's marketing mix, encompassing the use of any type of media in an enclosed space.
It can take on different content, according to the needs and objectives of the target audience. It can be served via LCD TV, computers, screens etc.
To work, this media can be installed where there is not much competition for the brand, such as a manufacturer of women's personalized t-shirt.
This means that the message transmitted will be the only information that the public will have access to, which considerably increases the chances of being seen.
It is important to remember that indoor media is a market trend and has many advantages.
Advantages indoor media
Most consumers choose to buy inside establishments. This means that indoor media is necessary to positively influence the public's purchase decision.
These stimuli can be beneficial, both auditory and radio with calls and music; as for visuals, through TVs and screens.
When entering an establishment, be it a italian pasta buffet or a vehicle store, when faced with this type of media, the customer feels more confident, as he sees that the brand itself believes in its product or service.
When properly applied, indoor media can change the environment of the store, transforming the environment into a more lively and conducive place for shopping.
Therefore, we can list the following advantages:
- It positively influences the purchase decision;
- Transmits confidence to the consumer;
- Enriches the appearance of the environment;
- Creates an atmosphere of consumption.
Amid so many benefits, it is important to know how the store can use indoor media to increase sales and win new customers.
How to use indoor media?
As an example of the use of indoor media, we can cite advertisements that are positioned in strategic ways.
They are placed in the best spaces in hotels, store boxes, pharmacies, buses and inside the stores themselves.
We can also quote a manufacturer brand of white crochet bikini that puts a small banner inside a gift shop. Another idea would be for an isotonic maker to place an ad in a gym.
Because it is a versatile medium, which can be used in many different ways, we can mention a very famous beer brand that installed miniboards in urinals in a men's room.
With that, this beer brand managed to segment and reach 100% of its male audience.
Another very smart strategy would be for a lingerie store to use a screen to show the new pieces, increasing its sales within its own store.
Indoor Media is versatile
There are many ways to apply indoor media in a variety of environments. As we have seen, even in restrooms of bars and restaurants, beverage brands can make your audience's head.
In addition to being versatile as to the type of space where this media can be disseminated, it is also practical as to the type of material that will be used.
Brands, since small cargo carrier even brands of men's clothing, can make use of many media resources to convey this type of advertising.
It can be present audibly or visually, on radios, TVs, monitors, computers, screens, banners, etc.
The type of media that will be used will depend on brand preferences and also the type of audience.
The fact is that, to make good use of this option, it is essential that companies know their persona well.
In this way, they can create the ideal indoor media advertisements, increasing sales as well as customers.
So, just choose the best place where the public is, and bet on this smart marketing strategy that brings many positive results.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content about various segments.